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Orlando Business Journal
315 East Robinson St
Suite 250
Orlando, Florida 32801
Phone: 407.241.2906
Email: connie@eabx.com

Technetium Creative :: Design4BusinessTECHNETIUM CREATIVE, LLC
Founded: 2003
Industry: Advertising & Marketing
Employees: 10

2600 Maitland Center Pkwy
Suite 350
Maitland, FL 32751
407-667-4884
www.technetium.com

 

Technetium Creative is a fully integrated marketing and creative design agency specializing in developing integrated brand strategies that increase sales and/or market share; build customer affinity, appreciation and loyalty; and establish your company as an industry and lifestyle leader.

We develop campaigns based upon our integrated Four “A” Metrics: Awareness, Affinity, Action and Analytics. Awareness positions a brand to achieve optimal mindshare in its target market; Affinity builds relationships between consumers and the brand – as well as a sense of community among consumers based upon the brand; Action motivates the target market to buy; and Analytics determines the measurable results of the campaign to ensure maximum return on investment.

By focusing on achieving obtainable, sustainable and measurable results, Technetium Creative’s Four “A” Metrics deliver real solutions for our clients. Contact us today to learn how we can help you reach your objectives.

 


Joe Forgét,
President

Joe Forgét, President


As President and a founding partner of Technetium Creative, Joe Forgét is responsible for overseeing operations, business development and the strategic planning of all aspects of the agency, including marketing plans, annual budgets and revenue goals. He has established solid business relationships with local, national and international companies during the process of helping them achieve their marketing and branding objectives.


Forgét brings a valuable depth of experience in both business administration and marketing to Technetium Creative. During his eight years at Recoton Corporation – which was an $800 million manufacturer and distributor of consumer electronics products under such brand names as Acoustic Research and Jensen – Forgét advanced from Product Marketing Manager to Director of Business Planning.


Duties during his tenure at Recoton included forecasting and planning, budgeting, marketing product management, channel marketing, retail sales, and research and development of audio/video accessory products. His marketing programs, creative graphics packages and ability to build successful relationships within the highly competitive consumer electronics industry often exceeded corporate expectations and revenue goals.


A native of Albany, N.Y., Forgét graduated from Syracuse University with a Bachelor of Science in Operations Management and Finance dual major with a minor in Economics.


Forgét is on the Board of Directors of the Central Florida Economic Cooperative – a business-run organization based in Altamonte Springs, Fla. – where he serves as Treasurer. Technetium Creative is an initial member company of the Economic Cooperative.


Active membership in other business community organizations includes the Metro Orlando Economic Development Commission and Orlando Regional Chamber of Commerce. He is a graduate of the Chamber’s Leadership Orlando Class 67.


Industry affiliations include the American Advertising Federation – Orlando, and the Central Florida chapter of the American Marketing Association.


Forgét is an Eagle Scout and he also is actively involved with his fraternity, Phi Kappa Psi.

 

 Chris Folsom, VP Brand Development
Chris Folsom,
VP Brand Development

Chris Folsom, VP Brand Development


Because creating a brand identity that resonates with consumers or customers is critical to the success of any product, company or organization, Chris Folsom brings the perfect combination of talent and industry experience to this key position. A founding partner of Technetium Creative, Folsom is responsible for client brand planning and overall messaging strategies, and also serves as Creative Director.

 

Building brands for more than 14 years, Folsom has been integral in the development of such well-known names as Alienware, Acoustic Research, Audiovox, GameShark, Home Décor, JENSEN and NYKO. His design acumen enables Folsom to determine the visual vocabulary that best conveys the brand image he crafts for each client – including such solutions as custom-designed packaging. Folsom also ensures that branding initiatives are applied seamlessly throughout the entire brand to establish a unique identity that inspires the target demographic to heed the client’s call-to-action.

 

Born in Central Florida, Folsom graduated from the University of Central Florida with a Bachelor of Fine Arts degree in Graphic Design. He served in the U.S. Army’s famed 82nd Airborne Division and is a veteran of Operation Desert Storm.

 

Deeply involved with the region’s business community, Folsom is a board member on the Executive Committee of Orlando Business Journal’s Executive Advisory Board Exchange, as well as the Central Florida Economic Cooperative. He is a member of the Metro Orlando Economic Development Commission, and a graduate of the Orlando Regional Chamber of Commerce’s Leadership Orlando Class 68.

 

Folsom gives back to the Central Florida community through his involvement with the Boys & Girls Clubs of Volusia/Flagler Counties.

 

Folsom is a multiple ADDY Award winner and has received several Printing Association of Florida (PAF) Awards for his outstanding industry work.

Executive Committee